Each of these YouTube ad templates has been tested with millions of dollars of ad spend, so they’re proven to work. Just adapt them for your niche and offer, and then film and launch them.

#1 YouTube Ad Script Template: “Deep Pain”

With these types of ad scripts, our goal is to put the viewer in extreme pain, convince him that not taking action will only make it worse over time, and that sooner or later, there will be a point of no return where it will be too late, so that he truly feels like he has no other choice than to act now.

We begin by making them feel awful, we induce lots of mental pain, we get them sad, and then, when they’re broken, we pick them back up again by showing them the perfect solution to get out of this pain.

Yes, some people may find that unethical. But if you’re an advertiser, you probably understand why this converts so damn well. And if you’re selling a product of true value that actually helps your customers and vastly improves their lives, you’re actually doing them a favor. Some people just need a little push to take action.

Here’s how it works:

• Remind them of certain symptoms and struggles they regularly experience in their daily lives

• Twist the knife and dig deep into the pain

• Uncover the core problem behind those symptoms and struggles

• Show them how not taking action will only make it worse and harder over time

• Remind them that one day it will be too late

• Present your solution and paint the dream

• Proof & call-to-action

Rough example:

Remind them of symptoms and struggles:

“Why do you get dressed early in the morning in clothes that you buy just for work, fighting through traffic jams in a car you're still paying for, in order to get to a job that you hate, but need to pay for your clothes, the car, oh, and that house you leave all day long so you can afford to live in it?”

Twist the knife and dig deep into the pain:

“Does this sound crazy to you? Is this really how you want your life to go? Working your ass off till you die, barely staying afloat, just so your boss can buy his third house and fourth car? You’re building other people's dreams while completely giving up on your own ones.”

Uncover the core problem:

“And this will never change as long as you're stuck in the antiquated time-for-money-trap.”

How not taking action will make it worse:

“You’re trading the most valuable thing you have, which is your limited time on this earth, for money that’s becoming worth less and less every single day due to inflation. You’re trading your finite life versus something that’s being printed and devalued out of thin air.  Right now, one hour of your life might earn you enough to get you a full meal at a restaurant. In a few years, you’ll be lucky to get half of that.”

How one day it will be too late:

“And sooner or later, there will be a point where you feel you need to get out. Where you desperately need to change something. But then, you’re older, have kids, have tons of responsibilities, a mortgage to pay off, stress, health issues, and declining energy. Guess what? Now it’s too late. You’re stuck in there for life. You’ve missed your chance.”

Present your solution/offer and paint the dream:

“But if you don’t want that to happen, I’ve made a step-by-step plan to break out of the rat race and build your own profitable online business. An online business where you decide how much you earn, how much you work, where you work, and what you work on. No boss, no schedule, no meetings. Just a peaceful life without any worries.”

Proof and call-to-action:

“It’s the same step-by-step plan that Dave used to build his own online business, replace his income, and quit his job in just 3 months. So click the link below and get the step-by-step plan while it’s still available.”

#2 YouTube Ad Script Template: “Expertise Proof”

The best way to convince someone that you can help them is not by telling them that you can help them, but by actually helping them.

So in your ad, don’t just talk about how great you are at fixing the problem or achieving the outcome; prove it by helping them with the first few steps directly in the ad itself. And at the end of the ad, pitch that you’ll help them with the rest of the steps if they click the ad.

While other advertisers just talk marketing fluff, you’re actually helping the viewer to get into motion, take action, and conquer the first few steps of the process/journey. 

Who will the prospect trust more? The advertiser that just talks and promises nonstop, or the advertiser that already got them a few steps closer to their goal for free? Of course, the one that has already made them some progress. 

Starting is always the hardest part. That’s why it’s so powerful to help them get over the biggest hurdle right inside your ad. 

Here’s how it works:

• Hook and qualification to make sure the right people keep watching

• Outline of the process

• Help them with the first few steps

• Call-to-action for help with the remaining steps

Rough example:

Hook and qualification:

“If you’re trying to start your own ecom store, here’s a proven blueprint that still works in 2025.”

Outline of the process:

“First, you need to figure out what products to sell. Then you need to create a brand concept, find suppliers, and lastly build your online shop.”

Actually helping them:

“I already did some research with a special tool I have and found out that infrared lights are selling like crazy. You can buy them for $7.95 and sell them for $79.95 with a profit of $72 a piece. And there are only a few stores selling them, so competition is low. I would start with those. And now that you have a product, let’s build your brand. The primary color for an infrared light brand is obvious; use a nice and cozy shade of red like this one. Keep it simple with the accent colors; use white and black. The logo could be an abstract version of a lamp, the sun, or light beams. Use free tools like Canva or hire a freelancer on Fiverr. And don’t get stuck too long on finding a brand name, just anything that sounds good and fits the topic. Not the name itself is important, only what you make out of it. Go with something like “Redbeam”, “Infrasun”, or “Redlamp”. Make sure that the name is still available. Check Google, social media, and domain registries. Now that you have a product and a brand concept, it’s time to find suppliers.”

Call-to-action:

“But since this is just a short ad that I have to pay for, I can’t explain everything in detail here. So click the link below and watch my free training video, where I’ll give you my list of the 40 best infrared light suppliers and break down my entire blueprint for building a highly-profitable ecom brand in 2025.”

#3 YouTube Ad Script Template: “60 Seconds”

This is an absolute classic. With this type of ad, you promise to show, prove, fix, or help with something in 60 seconds. The full ad can be longer, but the thing you promised should be within those 60 seconds. 

The ad should be fast-paced, right to the chase, and somewhat action-packed to hold the viewers' attention as much as possible. 

These ads are great to differentiate yourself from the long-drawn-out, boring ads everyone hates.

Here’s how it works:

• Hook with the promise and 60-second timeframe

• Fulfilling the promise in 60 seconds

• Offer, Proof, Call-to-action

Rough example:

Hook with promise and timeframe:

“In the next 60 seconds, I'm going to show you exactly how I've been able to make my first million and now make over $50,000 per month by running a lead generation marketing agency.”

Fulfilling the promise in 60 seconds:

“Now, there are only three steps to start and scale a successful online lead generation marketing agency. Number one, you need to have an automated system to fill up your calendar with potential clients who are willing to pay you anywhere between $1,500 to $5,000 on average every single month. The second step is building a stupid simple lead generation service that delivers amazing results for your clients with minimal time investment on your end. Now, lastly, the third step is having a system to close all the deals that are coming in so you don't have to do any of the talking.”

Offer, Proof, Call-to-action:

“It is really that simple. Look at Tom, he used this exact system to build his own lead generation agency and is now making over 20k per month. Or look at Jessica, two months ago she didn’t even know what lead generation is, but today she signed her first 5k per month client. And if you want to get the same step-by-step system they used to build a highly-profitable lead generation agency, click the link below and watch the free 20-minute training video I’ve recorded for you.”

#4 YouTube Ad Script Template: “Before And After Bridge”

With this ad script, you’re creating a big gap between their dream outcome and the situation they’re in right now. And then, after the big gap has been created, and after the viewer has been convinced that they can’t cross that gap on their own, you position yourself or your offer as the bridge over that gap.

You’re basically saying they’re far away from their goal and totally on the wrong track. The only way to reach the desired outcome is by having/using a certain thing, and the only one who has this certain thing is you. 

Here’s how it works:

• Hook and qualification

• Make the current situation painful

• Name keys to achieving the dream outcome, include proof for each one, but don’t reveal them fully

• Call-to-action to get those keys

Rough example:

Hook and qualification:

“It is absolutely possible to lose weight and get in shape fast! Thousands of people just like you have done it.”

Make the current situation painful:

“But while they are losing pound after pound, you’re still right where you started. You’ve tried keto, counting calories, intermittent fasting, and doing cardio, but the scale won’t budge. You keep running in circles, and nothing seems to work. And no, that’s not because of your age or genetics. All this time, you’ve just been missing a few crucial keys.”

Keys to achieve dream outcome:

“Key number one to losing weight fast is drinking a special smoothie right before bed. When prepared right, it fires up your metabolism and helps you burn that stubborn belly fat while you sleep. This special smoothie recipe that I created is what helped Olivia go from 40 pounds overweight to a fit and toned body in just a few months. But be careful, this doesn’t work with any smoothie. It has to be this specific one.

And key number two to getting in shape fast is a simple daily habit anyone can perform in under 5 minutes a day. It doesn’t involve lifting weights or running, and it helped Isabella maintain a beach body all year round. If done correctly, this habit is the easiest way to build a fit physique without destroying yourself in the gym.”

Call-to-action to get keys:

“If you had those two keys, losing weight and getting in shape would be effortless. Thousands have done it before. But since this is just a short ad, I can’t explain those keys in detail right now. But I’d like to invite you to a free webinar I’m hosting next Sunday, where I’ll reveal groundbreaking research about losing weight and getting in shape fast. I’ll also reveal the two keys to burning fat that you’re currently missing, which are what’s keeping you stuck at your current weight. So click the link below and register for free.”

#5 YouTube Ad Script Template: “Objection Crusher”

With this type of ad script, you think of all the big objections the viewer could possibly have about your offer and then handle them directly in your ad. 

Because the sooner you get all objections out of the way, the less resistance there will be down the line in your funnel/sales process.

Here’s how it works:

• Hook and qualification

• Crushing all objections

• Offer and call-to-action

Rough example:

Hook and qualification:

“Why are you wasting your time on YouTube when you could be building your own online business?”

Crushing the objections:

“Well, I know what you're thinking. I'm too old to do that. Not true. I started my first online business in my mid-fifties, and now I have three. I know what you're thinking. I don't have any technical skills, and I don't have any know-how. Neither did I; I learned everything from step-by-step training on the internet. I know what you're thinking. I don't even have any product ideas; I haven't got a clue what I'd sell online. Neither did I. Again, it was all in the step-by-step training I’ve watched. They'll provide you with product ideas if you don't already have any.”

Offer and call-to-action:

“So, if you have the skills to spend money online, then you also have the skills to earn money online. The only thing is, today you're generating vast amounts of cash for somebody else, when you could also be tapping into this multi-billion-dollar-a-day digital revolution that's happening. So, click the button below, and I'll send you the same free video series that got me started. So, what are you waiting for? You know what to do. Click the button, stop wasting time on YouTube, and start building online income streams.”

#6 YouTube Ad Script Template: “Relevancy Tie-In”

This isn’t really a full ad script, but rather a way to reuse or spice up existing ad scripts you’ve got. 

Maybe you’ve got an ad that has been performing great in the past but has recently started slowing down a bit. You then take that ad script and tie in current events or relevant trends into the hook.

This way, you can spice up an old ad and make it seem fresh and brand new again.

But of course, you can also use this “relevancy tie-in” technique with any new ads you write, not just to freshen up old ones. 

It’s just about tying in current trends and big events into the beginning of the ad to make it seem more relevant to the viewer.

Here’s how it works:

• Instead of a normal hook, we use a hook that features current trends and big events

• The rest can be standard body copy and a regular call-to-action

Rough example:

Regular old hook:

“Stop buying overpriced electricity when you can generate your own with solar panels.”

New hook featuring current events:

“Two days ago, Europe's most important natural gas pipeline, Nord Stream, was blown up. It was a key factor in ensuring energy security in Europe. While it isn’t clear who did it, it is clear that there are high chances of week-long blackouts and outages over the coming months. To keep your family safe, experts advise using solar panels to keep your home heated and your fridge running.”

#7 YouTube Ad Script Template: “Founder Story”

With this type of ad, the founder of the business tells his personal story about who he is, what led him to build the product, the process of how he developed it, how it solved his own problem, how it improved his own situation, and how it compares to other solutions. 

The goal is to create sympathy for the brand and connect with the viewer on a personal level. Humans like other humans. They don’t like hollow, salesy-looking corporate ads. That’s why these types of ads can work really well. They feel personal, genuine, and real.

These ads are especially powerful if your competitors are just anonymous brands without a face or spokesperson. In this case, having the founder get into the spotlight and share his personal story and personal journey of creating, developing, and using the product will make you stand out.

Here’s how it works:

• Introduction of the founder and the product

• What the product does

• How the idea for the product was born

• The journey of developing, testing, and iterating the product

• Results of the product

• Call-to-action

Rough example:

Introduction of the founder and the product:

“Hey, my name is Brandon, I’m 29 years old, born and raised in Texas, and I am the founder of ‘FreeSole’ Shoes.”

What the product does:

“At ‘FreeSole’ we’re making 100% American-made barefoot shoes that help to strengthen your foot muscles, help with balance, improve your posture, and allow for natural foot and ankle movement.”

How the idea for the product was born:

“Two years ago, I was struggling a lot with back pain, knee pain, and a stiff neck. I’ve tried nearly everything, but nothing helped. Until one day, my girlfriend mentioned my bad posture. That’s when I got curious. Could this be the root cause? I did weeks of research and found out that posture actually starts at the feet. That’s the foundation everything else builds upon. Weak feet equal bad posture. And regular shoes are constricting and over-supporting your foot muscles, which means your foot muscles never develop to a natural level, because, due to the shoe's support, they don’t have to. That’s when the idea of ‘FreeSole’ barefoot shoes was born. Shoes that protect you from the elements but don’t interfere with the natural function of your body. It feels just like walking barefoot, which is exactly what our body is designed for.”

The journey of developing, testing, and iterating the product:

“Over the last two years, I’ve hand-built, tested, and iterated upon 78 different prototypes until finally building the perfect everyday barefoot shoe. It’s lightweight, yet durable. It’s affordable, yet high-quality. It’s breathable, but still protects you from the cold. You can use it for jogging, but still wear it to the office.”

Results of the product:

“After switching over to ‘FreeSole’ barefoot shoes, my knee pain disappeared within 3 weeks. My back pain left after 1.5 months. And my stiff neck is now also gone for good. I used to feel like a stiff plank of two-by-four. But now I wake up feeling refreshed and free, ready to tackle anything the day might throw at me.”

Call-to-action:

“If your body isn’t feeling like it used to - pain, stiffness, muscle aches, headaches - it might be your posture. And if you’re ready to feel pain-free and brand new again, you should give our ‘FreeSole’ barefoot shoes a try. Click the link below, order them right to your doorstep with a few clicks, and if, after 3 months, you don’t notice any improvements, send us a message, and we’ll refund your purchase right away. That’s how confident we are in our 100% American-made barefoot shoes.”

#8 YouTube Ad Script Template: “Case Study Walkthrough”

With this ad script, instead of only bragging and talking about how great you are at helping people, you demonstrate it by walking through an actual case study of one of your customers. Showing is always better than telling.

Everybody has big claims in their ads. That’s why customers are getting more and more skeptical. The only way to fight this skepticism is by including lots of irrefutable proof in your ads. 

You start by going over the customer's situation and problems before working with you, then you show the exact steps you took to help fix this customer's problems and improve their situation, and then you show their success and their situation after working with you. And at the end, you pitch this service to the viewer.

Here’s how it works:

• Hook and qualification

• The customers' situation before working with you

• The steps you took with the customer

• The customers' success and situation after working with you

• Call-to-action

Rough example:

Hook and qualification:

“If you’re a coach or course creator and want more qualified sales calls in your calendar, check this out…”

Customers' situation before:

“This is Alex, he’s a trading coach in the crypto space. 3 Months ago, he saw an ad just like this one and came to me because his sales pipeline had dried up and he didn’t know what to do. It seemed like no one was interested in his offer anymore.”

The steps you took with the customer:

“We hopped on a Zoom call together and did a deep dive into his entire strategy. I analyzed his ads, his sales funnel, his sales scripts, his service, and his back-end offer ascension process. I quickly identified a few crucial bottlenecks that made his entire sales process highly inefficient. His ad tracking was set up incorrectly, resulting in his ads optimizing for the wrong people. His ad copy and landing page copy were mismatched, resulting in a high bounce rate. His calendar booking page wasn’t optimized, resulting in a high drop-off rate. And he didn’t have any email sequences going out to his prospects. After the call, I built a step-by-step roadmap of all changes, improvements, and optimizations he has to do, including instructions and internal SOPs for each step. Over the last 3 months, I then had a 45-minute Zoom call with Alex each week to check in with his progress, answer all his questions, and help when he got stuck.”

Customer's success and situation afterwards:

“Now, 3 months later, his weekly qualified calendar bookings have more than doubled. His sales are up 235%. And his salespeople are closing better than ever.”

Call-to-action:

“Had he ignored the ad back then, he would still be stuck with a struggling business, not knowing what to do, with sales quietly spiraling down day by day. But since he clicked the ad and took action, he’s now more profitable than ever. So what are you going to do? The hidden problems in your sales process aren’t going to magically disappear or fix themselves. But together as a team, I can help you analyze, identify, and eliminate your bottlenecks for good. So click the link and watch the free 10-minute presentation on the next page. It’ll explain everything in more detail and provide you with the next steps.”

The best and easiest way to create profitable YouTube ads (better than ad script templates)

Ad script templates are great, but they also have their drawbacks. Because every business is unique. Every business has its own brand, its own offer, its own funnel, its own language, and its own identity. And forcing those unique businesses into static “one-size-fits-all” templates isn’t always going to work and get great results. 

The “Case Study Walkthrough” template might work great for a B2B consulting offer, but probably won’t work as well for an e-commerce store. 

The “Deep Pain” template might work great for a self-improvement coaching, but probably won’t work as well for a roofing company.

The best and easiest way to create high-converting ad scripts and profitable YouTube ads is by modeling your ads after winning ads that are as closely related to your business as possible. So you’re not modeling your ad script based on a static theoretical template, but rather on real winning ads from real advertisers that are currently crushing it in your niche.

If you have an e-commerce store selling dog toys, your best bet is modeling your ad script after the highest-converting dog toy YouTube ads that are currently running.

If you have a roofing company, your ad scripts will have the highest chance of success when you model them after the most profitable roofing ads that are running right now.

Because every successful YouTube ad can be a template. This way, you don’t have to cram your business into a random prebuilt template that might not be designed for your specific use case, and can rather use the best out of millions of YouTube ads that are a perfect match for what you’re advertising, as a template.

Some people call that “swiping winning ads”, others call it “copying winning ads”, others call it “modeling winning ads”, and some might even call it “stealing winning ads”. But what all agree on is that it’s the easiest and fastest way to get winning YouTube ads without having to test hundreds of ad creatives yourself.

Now you might ask…

Where can I search for winning YouTube ads in my niche?

How do I see the ad performance of those YouTube ads?

How do I get the transcript of those YouTube ads?

And how do I model the transcripts of the winning ads for my own offer?

You can find winning YouTube ads using YouTube ad library and YouTube ad spy tools. Google has its own free ad library, but sadly, it’s not really useful since it doesn’t provide any data points about the ads, which makes it impossible to know which ads are working and which aren’t. This defeats the whole purpose of an ad library/ad spy tool.

The prevailing opinion among advertisers is that YTADS is the best YouTube Ad Library and YouTube Ad Spy tool, since it has the most up-to-date ads and provides you with the most amount of accurate data per ad. Here’s a blog post comparing all YouTube Ad Libraries and YouTube Ad Spy tools.

In YTADS, you can see the performance data of all YouTube ads, and it also auto-generates a hyper-accurate word-for-word transcript for each ad.

And then, once you’ve picked winning YouTube ads to model, you can either rewrite the winning ad scripts to match your offer yourself, or you can use the YTADS AI model to generate your own pre-tested ad scripts based on the proven winning ad scripts from the ad library with a few clicks. The AI model uses pattern recognition to identify the underlying frameworks that made the winning ads successful and automatically adapts them to fit your business and offer.

This way, you get tailor-made pre-tested ad scripts that are based on real winning ads that have proven themselves to be profitable in your exact niche.

And using YTADS, you can also then turn those pre-tested ad scripts into well-edited, ready-to-launch YouTube ads with just a few clicks. No filming or editing required. 

That’s the fastest and easiest way to create winning YouTube ads.